Rarely never?: Almost Always edp, by Khloè Kardashian.

"Almost Always is such a positive phrase... a really whimsical, beautiful, romantic phrase"

Why Almost Always?

Because perfection isn't the goal—your presence is. You don’t have to get it right every time. You don’t have to show up flawlessly to be worthy. Being almost always patient, focused, motivated, joyful... That’s already more than enough. Almost always means you care. It means you’re trying. It means you’re human.

You are not defined by the one time you couldn’t. You are shaped by the many times you did.

Almost always is enough. And so are you.

This deeply addictive, Floral Amber Woody fragrance is a reminder that you are worthy - and to always choose love in the moments that matter most.

I'm still fascinated by the way XO Khloè transforms on my skin during the 3 stages - it's as though I've applied different fragrances. So I've obviously been keeping an eye on the release schedule for her new fragrance, to get the chance to find out if it can stand tall next to it, or if it is something that is better best forgotten. 

Time to find out...

Klean girl? [reviewing XO Khloé edp, by Khloé Kardashian]

 XO KHLOÉ by KHLOÉ KARDASHIAN is an unforgettable fragrance crafted with love. 

XO Khloé is the first ever signature fragrance by Khloé Kardashian, and it perfectly captures the joyful essence of the reality and social media star and business mogul in all her glory. It Is designed to inspire positivity, confidence, and strength, encouraging a sense of warmth, peace, kindness and beauty.

I saw a post advertising this perfume last Christmas when it was exclusively launched in Harrods [17th December 2024] and the scent notes instantly interested me, but the cost put me off from blindly purchasing a bottle. In the end I decided that it would receive a wider release at some point in all likelihood, so I decided to show some patience by waiting for it to become available somewhere where I could have amble testing before deciding if I actually wanted to buy myself a bottle.

Well, that time is now; you can purchase XO Khloè from Boots, both in-store and online. Plus a 30ml bottle option is available...