Rarely never?: Almost Always edp, by Khloè Kardashian.

"Almost Always is such a positive phrase... a really whimsical, beautiful, romantic phrase"

Why Almost Always?

Because perfection isn't the goal—your presence is. You don’t have to get it right every time. You don’t have to show up flawlessly to be worthy. Being almost always patient, focused, motivated, joyful... That’s already more than enough. Almost always means you care. It means you’re trying. It means you’re human.

You are not defined by the one time you couldn’t. You are shaped by the many times you did.

Almost always is enough. And so are you.

This deeply addictive, Floral Amber Woody fragrance is a reminder that you are worthy - and to always choose love in the moments that matter most.

I'm still fascinated by the way XO Khloè transforms on my skin during the 3 stages - it's as though I've applied different fragrances. So I've obviously been keeping an eye on the release schedule for her new fragrance, to get the chance to find out if it can stand tall next to it, or if it is something that is better best forgotten. 

Time to find out...

 

Almost Always opens with freshly dewy lavendar, beautifully blended with creamy magnolia and sweet orange blossom. I always thought that I never used to like the scent of lavendar, but now I have a few repurchase worthy fragrances with lavender in, so I guess do have a soft spot for it....

As the floral heart to Almost Always develops the freshly dewy vibe fades away, so that everything becomes more warm than the opening would initially suggest that you would be getting; the creaminess of the magnolia and the sweetness of the jasmine lay over the now powdered lavender & orange blossom wonderfully. I'm also separating rose and what I think is lily too. I can't put the solar notes into words as such, but something warm and vanilla-wrapped makes me think 'sunny & sparkling'.

Gradually the sunny notes turn muskier and more like 'clean baby',  which must be the skin accord.  As the other florals soften, the vanilla, musk, Palo Santo, and some rose give me the same wave of warm Turkish Delight, that one of my all-time favourite fragrance does = major bonus points awarded.  The Palo Santo goes on to produce whispers of burning wood as the drydown continues, but not as heated compared to my other fragrances that contain the note because sandalwood rides alongside it to keep it more on the more downlow side. 

The longevity and projection are both better than they are for XO Khloè; Almost Always is an all day fragrance, that applys on the softer side of moderate and gradually softens though not as close to the skin compared to XO Khloè. Impressive performance. 

Officially listed scent notes: Magnolia, Lavender, Star Jasmine, Orange Blossom, Vanilla, Musk, Solar Notes, Skin, Palo Santo and Woody Notes.

I enjoy XO Khloè, but I really enjoy Almost Always and if I could only pick one between the two, it'd be Almost Always for me. For a fragrance that I don't detect anything fruity, I'm quite surprised by how much I like this.

It's such an amazing all rounder; it is an ageless fragrance imo, it doesn't lean towards any specific season, and i reach for it pretty much equally day & night - casually, conservative environments, and special occasions. 

You can buy Almost Always from retailers such as Boots, Superdrug, The Perfume Shop, and Lookfantastic. 

The 100ml bottle is £75, and the 30ml bottle is £55.