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Advantages: Mix of musical styles, summery music, nice artwork
Disadvantages: No more strong single contenders, she's playing it too safe.
LOVE? is the seventh studio album by singer/actress Jennifer Lopez. Work began on the album during the pregnancy of her twins, but the lack of success with her previous three albums lead to Epic Records [part of Sony] testing the waters with two U.S. single releases [Louboutins and Fresh Out The Oven] for a gauge as to the size of her fanbase. The singles were huge flops and failed to receive radio play, so LOVE? was shelved and Epic dropped her - err, I mean they mutually parted ways with her, after briefly starting work on a Greatest Hits album.
Luckily for Jennifer Island [part of Def Jam] decided to take a chance on her and hired L.A. Reid and RedOne as executive producers and charged them with sourcing new material to update the album before release. Individual track producers of the finished product include Mike Caren, D'Mile, Danja, The-Dream, Lady Gaga, StarGate and Tricky Stewart.
Jennifer has said in loads of interviews over the years that she doesn't like being referred to as J.Lo any more as that was just a character, but lo and behold - J.Lo is back. Literally back, J.Lo is stamped on the album and single covers instead of her name. A glance in the booklet is the same old checklist; fur coat? Check. Bling? Check. Barely there clothing? Check. Shades? Check. So with the artwork being blasts from the past the question becomes, will the actual album be a look back over her back catalogue too?
