Monday 13 September 2010

Review: Radiance EDP by Britney Spears








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The fragrance

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RADIANCE was released in September 2010 and is described as a fruity/floral. I've not come across any matching body products, which is unusual for a Britney Spears release.





I'd personally say that RADIANCE is way more fruity than floral, which is odd [but a relief] as I'm sensitive to both tuberose and musk - too much of either is usually a migraine trigger-puller. It's sweet on first application, but it's sweet in a fresh and zingy way. I can separate raspberry from the berry jumble, but am guessing when I suggest that the other note is red currant.



The initial fruity blast burns down with ten minutes, but some of the zesty sweetness lingers throughout the fragrance, so maybe they added berry notes in the heart and base of the fragrance too? The floral notes are light and the zingy berries make everything seem sparkly and fresh. The jasmine is the strongest floral on my skin, followed by the orange blossom. I could detect a hint of tuberose, but thankfully it's only brief and soon becomes lost under the jasmine.



The slight powdery note of the orange blossom lingers throughout the base too, but a sweeter scent (vanilla?) over takes it. The musk note is light and clean, so the sweetness has a hint of airiness to it. I usually find musky fragrances too heavy, but this seems 'watered' down.





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Scent notes

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Berries, tuberose, jasmine, orange blossom, iris and musk.





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The bottle

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The blue and pink faux crystal bottle is extremely tacky - but in a fun way.



However; I think it's a miss-match to the juice inside; The fragrance is largely ageless, but the bottle is aimed firmly towards the under 20 consumer. A shame - they'll drastically reduced their prospective market.









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Other buying considerations

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The staying power is not very good, which isn't a big surprise considering this is a Britney brand, mass market release. It burns down in 3/4 hours - whilst that's not great for a EDP, it's not the worst out there.



The fruitiness makes this a good choice for daytime and the light florals mean you can safely wear it to work. I personally think it's too quiet for evening wear, but if you plan on hitting a packed club then the fragrance's lightness could be good for avoiding scent-induced headaches.



Being fruity and light I'd actually class this as being better suited to spring/summer. I think it's too zesty and fresh for autumn/winter and was surprised that Elizabeth Arden chose to release it in September.





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Verdict

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I'd describe RADIANCE as a blend of the fruity freshness of Believe and the surprisingly sophisticated white florals found in Curious - It's more adult then the Fantasy range, but the fruits provide a light sweetness, so the younger customers will still enjoy it.



I found it pleasant, but it doesn't appeal to me in this colder weather and it's not unique enough to buy. If I come across it on special offer I might be tempted to get a bottle for casual wear.



I think it would make a good gift choice as it's not a disagreeable fragrance and women of just about any age could wear it.







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RRP

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50ml: £23

100ml: £28



As it's just been released it is currently exclusive to Boots stores. It will receive a wider release in a month or so.
 
 

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