"Pure Fantasy is a 2025 addition to Britney Spears’ Fantasy line, released to mark the collection’s 20th anniversary" ‐ so says the only official information I found about this release.
Elizabeth Arden were the original license holders for the Britney Spears perfumes, which was then sold to Revlon. Now it seems that another company [Give Back Beauty] has bought the licence. The fragrance had already been produced and had even been released in a few countries, but it was cancelled anyway.
I never saw Pure Fantasy in official retailers in the UK in Febuary when it was annonhed, however you can still buy it today on a British beauty site & there are several British eBay stores with Pure Fantasy for sale, so either I just missed it, or stock was already in the process of being shipped internationally to retailers when the licence was sold...
The fruits are only mildly different in Pure Fantasy when compared against the original Fantasy, which gives a sense of brightness and airiness to the fragrance; swapping kiwi with nectarine makes it instantly more light & juicy. A slight difference, but it gives the fragrance a different, more sparkling feel.
The floral heart in this edition seems airier as there is no orris root [iris] seeping up from the base. The jasmine is richer in this edition too and makes clearly identifying any others really hard, orange blossom is my only other confident guess. Orchid could be any other vanilla-wrapped floral fantasy note, but between the multiple forms of vanilla in the fragrance and the rich jasmine, I can't identify it. Vanilla, mild cupcake and lingering fruits drift beside the florals.
Another note that Pure Fantasy skips is the accord of white chocolate, so the cupcake traveling towards the wood base isn't as intense. Therefore the projection turns softer much earlier than the original Fantasy. The tonka adds a touch of nuttiness to the base, something original to this over the original.
Officially listed scents notes: nectarine, quince, lychee, jasmine, vanilla, vanilla cupcake nuance, vanilla bean absolute, tonka bean absolute, and sandalwood.
The longevity admittedly isn't anything special - many of the edt editions match or beat the 6 hour average weartime and soft projection. But the rrp is affordable enough that the performance isn't outrageously bad.
It's a shame that Pure Fantasy won't be receiving an official release as it's one of the stronger flankers from the Fantasy line and it definitely represents the
imagery of the name; a great balance between the original Fantasy, blended with new light & fresh changes that makes it more clean and yes, pure. I don't like giving age ranges to fragrances, but it is a more mature version of Fantasy, perfect for those of us in the 35+ bracket who doesn't feel confident wearing Fantasy in public much any more.
Pure Fantasy is available in a 50ml bottle. Direct Cosmetics sells it for only £18.
I bought my bottle from one of several Ebay stores that sell it for around the same price.
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