This is not your average eye palette. That’d be boring. We (and most importantly, Jaclyn Hill) don’t do boring. This palette is a 2-year love affair. 35 brand-new, OMG eyeshadows that Jaclyn whipped up, formulated, tested, re-tested, and perfected. They were created to deliver not only the best color payoff but also amazing application. Mattes, shimmers, satins, foils, and glitter: all pressed to perfection... just the way Jaclyn wanted. Her dreamy colors are now your reality. So whether you’re pressed for time or have time to play, this palette is your new bestie. Because a girl (and guy) needs to have options - Morphe site
I'd never even seen a Jaclyn Hill tutorial until after I'd bought one of the Jaclyn Hill palette's [I wanted to see what looks she did with it], so having a particular name attached to it didn't influence my purchase or effect my overall opinion of it. I bought this palette simply because everyone on YouTube, Instagram and a ton of blogs, all showcased a wide variety of looks upon it's release, which I wanted to try to recreate.