The other parts...

Thursday, 18 June 2026

My common sense didn’t awaken; reviewing Attraction Awaken for her edp, by Avon.

Make bold moves with the tempting oriental and woody fragrance of Attraction Awaken for Her...

Feel the anticipation with juicy blackcurrant, sensual black tuberose and a powerful passion potion accord - a note infused with leather, amber, musk and rum-soaked wood.

Long story short; I ordered the wrong thing, because I had convinced myself that Attraction Awaken was the latest release in the Attraction line. I remember flìcking though the catalogue and thinking "hmm, I'm  not sure why this would be chosen as a late spring/summer release", which should have been enough to make me pause and take another look - but nope, I guess that I was having a dumb day...

Anyway now I have it, let's find out how well this wears during the warmer months.



Awaken opens with plenty of the most authentic cardamom accord that I've come across; sweet, softly spicy, with a hint of wood. A blend of currants & mandarin lightly freshens the cardamom.

And again we meet tuberose, jasmine and orange blossom - the seemingly mandatory floral trio in Avon fragrances.  The marshmallow & pepper become noticeable - a interesting combination, that mixes with the lingering cardamom really well. 

The blend of now powdered florals & peppery marshmallow/cardamom conjoin forces with Labdanum as Awaken settles down. Many people find Labdanum to have a boozy undertone, but I really have to concentrate to pick up on anything that could count as 'rum' in the blend, and I'm not confident that I'm just tricking myself into picking up on it, because I'm expecting it to be there. I don't get anything that brings leather to mind either - to me it's more amber woods, with a dash of musk.

The longevity and projection is better than it is for my most recent Attraction flanker [Game]; we're in the seven hour minimum range for weartime, with a moderate projection that gradually softens, but never becomes a skin-scent. 

Officially listed scent notes; Cardamom, Black Currant, Mandarin Orange, Tuberose, Pepper, Jasmine Sambac, Marshmallow and Labdanum.


Awaken isn't usually a fragrance that I would have chosen to get during the summer based on Avon's description of it, however I do think that the fruit notes provide enough juicy freshness to stop the sweetness and gentle spice from becoming overwhelming and too 'warm'. I really enjoy this; I've worn it casually, when working and for going out.

If I find that the fragrance is significantly different on me come the colder months, I'll make a 'Re-do The Review' post.


You can buy Attraction Awaken from the Avon website, the Avon catalogues, Amazon, eBay and select Superdrug stores. 

The 50ml bottle is £18, and the 125ml body lotion tube is £5.50. 

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