Saturday, 5 November 2011

New fragrance: Meow by Katy Perry...

Meow is the second fragrance from the American pop singer Katy Perry, who released her debut fragrance Purr last year. The fragrance is announced as very sweet, inspired by the magical land of Candyfornia ("Candy" plus "California").

Katy describes the new fragrance for wwd magazine: “It’s a sister fragrance. Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionary world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears.”

Meow was developed by Givaudan perfumers. The fragrance opens with notes of tangerine, pear, jasmine and gardenia; the heart are honeysuckle, lily of the valley and orange blossom, while the sweet base features aromas of amber, vanilla, sandalwood and musk.

Top notes: tangerine, pear, jasmine, gardenia
Heart: honeysuckle, lily of the valley, orange blossom
Base: amber, vanilla, musk, sandalwood

The bottle design follows its feline-like predecessor. Katy, inspired by vintage milk vials, wanted the bottle to be opaque and pale pink. “Vintage milk glass that you find at flea markets always looks so great with light hitting it,” she said.

The fragrance is available as 50 and 100 ml Eau de Parfum.

Source: Fragrantica

Based on the scent notes I'm having a hard time believing that Meow will be sweeter then Purr. Purr is sweet and very creamy...

I loved how the arenas themselves are perfumed on her California Dreams tour, so I'll probably get Meow to remind me of that.

Oh; the storyline for the concert involves Katy going to the magical land of Candyfornia [like her California Girls video] in search for her missing cat. This explains the names, bottles and sweet fragrances.

No UK release date yet, but Purr was released in time for last Christmas, so it's likely that Meow will get a similar release date.

No comments:

Post a Comment